Tobias Ögren

Hi,

My name is Tobias Ögren, and I have been part of the Nordic Leisure Travel Group for more than 15 years. I started my career abroad as a tour guide and later worked across several destinations and roles, including as a Destination Manager in Cyprus. After four years abroad, I returned to the Nordic organisation and continued my career within the airline business.

Today, I work as Head of Product, Ancillaries & Inflight Services at Sunclass Airlines, where I lead the strategic, commercial and operational development of our onboard offering and related services.

My area of responsibility covers inflight product, customer experience, catering, ancillary revenue, inflight services, cleaning, supplier partnerships and logistics. Together with my team, we work across the full journey from developing and commercialising products and services to ensuring they are delivered efficiently and consistently to our passengers.

A key part of my role is to strengthen our ancillary offering and identify new opportunities to generate revenue and create additional value for our customers. At the same time, I have a strong focus on optimising our operational setup, improving efficiency and ensuring that our products and services deliver the right balance between customer experience, commercial performance and cost.

My responsibilities also include strategic supplier partnerships, contract negotiations and performance management, as well as driving initiatives that improve both the customer proposition and the overall economics of our operation. I particularly enjoy turning ideas into tangible results – whether that means launching new products, developing new revenue streams, improving supplier performance, reducing costs or simplifying the way we operate.

I am fortunate to work with a great and highly engaged team, as well as talented colleagues and partners across the organisation. Together, we continuously challenge how we can improve the passenger experience while making our business more efficient, commercially stronger and better prepared for the future.

What I enjoy most about my role is the combination of strategy, commercial development, operations, people and execution. No two days are the same, and there is always a new challenge, opportunity or idea to turn into reality.

Thanks for stopping by!